IT&LY HAIR FASHION is one of the most established and respected manufacturers of exclusive, superior quality professional hair color. The company was established in 1987 by a renowned list of principals, comprised of the most successful and visionary chemists, artists and administrators of Italy’s elite hair color industry. Headquartered in Milan, Italy, IT&LY HAIRFASHION is now recognized in more than 70 countries as a standard-bearer in the development and advancement of hair color science and art. “ Beauty must be seen and felt". Many companies promote benefits in verbiage that would suggest chemical superiority and the need for in-depth chemical understanding by the Colorist. To us, we insist that each Colorist must strive to be a Master of the Art to make each client a masterpiece. To make this a reality,
IT&LY HAIRFASHION develops all products with the belief that “Time is better spent mastering the art than the unnecessary complexities of a hair color system.”
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Thermafuse
announces their new packaging.
Italy Hairfashion
expands the Purity Line.
Scruples
Color Your Dreams,
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